Netflix price india3/4/2024 ![]() ![]() The company has announced local productions in collaboration with popular actors and directors in India such as Sanjay Leela Bhansali ( Heeramandi), Vishal Bhardwaj ( Khufiya), Zoya Akhtar (an Archie Comics adaptation), Madhuri Dixit ( Finding Anamika), and Kapil Sharma, besides second seasons of hits such as Mismatched, Masaba Masaba, and Fabulous Lives of Bollywood Wives. That gives us a lot of optimism just to continue to work away at it," he said. The company is quite bullish that India isn’t fundamentally different in a way that it can’t figure out how to tailor its service offering to be attractive to Indian consumers who love entertainment, Peters said. “The thing that frustrates us is why haven’t we been as successful in India, but we’re definitely leaning in there," he said. So (that makes for) radically different pricing than the rest of the world, which does impact consumer expectations," Reed Hastings, Netflix co-founder and chairman, said during the call. He called it still “very early in looking at India" but that “the early data…very much supports a positive read on that lens of revenue maximization through these changes." The platform hopes that while it lowers average revenue per member through cheaper plans, it would make up for it in more subscriber additions, Peters said. We also wanted to do it not just like we did with mobile, which is a good lower entry price point, but across the range of plans that we had under the theory that some of those features such as the ability to watch on TV with a basic plan really unlocks more value in the service and therefore, would create more retention, more attractiveness to those plan types for those Indian consumers," Peters said. “We felt it was the right time to decrease our prices there, to increase accessibility to the incremental value or features that we’ve been trying to deliver in the market to more Indian consumers. At the core of it is the content and us seeking to provide a range of programming that is attractive to more people in India," Greg Peters, chief operating officer and chief product officer at Netflix said during an earnings call. ![]() ![]() “I think it follows a whole set of activities that we’ve been doing in India over the years that we’ve been operating there and learning more about Indian consumers’ tastes. The basic plan, which allows access to all content on any one device, will now cost ₹199 versus ₹499. Netflix’s mobile-only plan, earlier priced at ₹199 per month, will now come for ₹149. ![]() The move sets the stage for greater competition among foreign giants, including Disney+ Hotstar and Amazon Prime Video, which have so far led in terms of subscriber count with all players now evidently focusing on volume rather than value. Last month, Netflix slashed rates by 18-60% across plans in India to woo wider audiences and deepen penetration. The fourth quarter also featured the conclusion of La Casa de Papel, or Money Heist, which has been viewed for 6.7 billion hours over its lifetime and has now launched a Korean adaptation, Money Heist: Korea-Joint Economic Area. The dystopian Squid Game, a late third-quarter release, which broke through globally early in the fourth quarter, generated 1.65 billion viewing hours in its first four weeks, the letter said. However, our goal with non-English originals is to first and foremost thrill audiences in their home country," the company said in a note to its shareholders while announcing the fourth-quarter results late on Thursday. Over the years, we’ve learned that big hits can come from anywhere in the world (with great subtitles and dubbing), as we’ve seen with La Casa de Papel, Squid Game, and Lupin to name just a few. “In the quarter, we saw big local viewing for titles such as Love is Blind from Brazil, My Name from Korea, super hero film Minnal Murali from India, and Danish thriller The Chestnut Man. ![]()
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